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Client: Fleetwood RV
Project: Product Branding
Nationally recognized luxury RV brand, Fleetwood RV, asked for a modern product reveal. The IROK, a Class B Camper Van, was designed for the more adventurous, turnkey RVer. I was tasked with designing a logo to fit this exciting persona.
I wanted the logo to look strong, techy, and also feel like it was from the 70s/80s. A play on a popular trend taking various markets by storm. I took inspiration from the logo donned by “Guardians of the Galaxy.”
After creating the IROK logo, I was asked to create a poster that would be used at high-profile trade shows. To match the persona and logo, I created a poster that speaks to excitement, ruggedness, and adventure.[/vc_column][/vc_row][vc_row el_class=”text-align-center has-animation” css=”.vc_custom_1579717759729{padding-top: 100px !important;padding-bottom: 100px !important;}”][vc_column]
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