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Client: Decibullz
Project: Holiday Sales Push
I was tasked with delivering on a 2019 holiday campaign push that incorporated new branding efforts while utilizing the company’s eCommerce website and social channels for sales engagement. I created an overall seasonal identity called, “Season of Sound” with unique visual identities for Black Friday and Cyber Monday. Each ask required the creation of Facebook ads & posts, Google display ads, email campaigns, and website landing page alteration (and welcome mat) that coincided with various product sales.
Decibullz was able to leverage their brand with new visitors brought in via the various outreach methods, as well as build email lists and sustain their holiday sales projections despite unrelated issues that would have resulted in a less-than-stellar 2019 EOY had the Holiday Sales Push not taken place.[/vc_column][/vc_row][vc_row css=”.vc_custom_1511546686913{padding-top: 120px !important;padding-bottom: 100px !important;}”][vc_column]
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[/vc_column][/vc_row][vc_row css=”.vc_custom_1579653275070{padding-top: 100px !important;}”][vc_column]Related Task: 12 Days of Decibullz
The holiday push campaign culminated in a holiday giveaway I titled, “The 12 Days of Decibullz.” For this task, 12 days before Christmas, Decibullz gave away a product daily, with a grand prize giveaway on Christmas. I led all branding and management of this campaign.[/vc_column][/vc_row][vc_row][vc_column]
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