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Client: Holistic Pain Management
Project: New Brand Identity
Holistic Pain Management is a hospital-based pain treatment practice that serves the needs of those suffering from chronic pain. While a much-needed service, Holistic had no real identity that visitors could latch onto or relate their particular service to. Their new identity needed to be professional enough to live in a hospital space, but fresh enough that it didn’t look like every other hospital service out there.
To meet this need, I created a new logo that represents a human spine. I then illustrated the pain and soothing contrast at the focus of the Holistic brand by utilizing red to bluish-purple colors. As a result, a passing glance at the new logo and name (without ever seeing the words “pain management”) conveys the nature of the business.[/vc_column][/vc_row][vc_row css=”.vc_custom_1512836773319{padding-bottom: 100px !important;}” el_class=”text-align-center full has-animation”][vc_column width=”1/2″]
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