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Client: Ever Active
Project: Identity and Brand Materials
New to the pain treatment market, Ever Active needed an entire brand identity that wasn’t seen in the current field. The client wanted to show movement and action, but continue to show a professional attitude to potential patients. Their main targets were athletes with injuries and elderly individuals looking to continue life as they always dreamed.
For their logo, I utilized the “E” and “A” in their name. By slanting these letters, I was able to imply movement, as well as play with the idea that you’re moving in the direction you want. The “E” also represents movement lines, while the “A” represents legs running.[/vc_column][/vc_row][vc_row el_class=”has-animation” css=”.vc_custom_1579656857410{padding-bottom: 100px !important;}”][vc_column width=”1/2″]
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