Detailed Landscape

I was tasked with designing an elevated brand highlighting their focus and attention to detail. To do this they needed a new logo, website, printable resources, brand wear, and signage fitting for their brand.

Their old brand incorporated a "bullseye" icon throughout the brand. They wanted to maintain this idea as it represented their focus on details. So, to bring this all together, I created a custom bullseye that utilized a "D" and an "L" to make the icon.

Maintaining your yard can be a hard and expensive venture. We created custom resources for DL. These resources tell their audience how to maintain their yards, provide checklists of things to do, offer yard work ideas, and provide details specifically for how to handle your yard in Colorado. All of these resources utilize illustrations to highlight the key themes.

A new brand deserves to be worn. DL hired us to create numerous styles of logo wear, including T-shirts that have a “Harley-Davidson” feel to give the brand a little fun edge-y feel.

DL moved into a new office space and they wanted custom signage to help make them stand out. We created a custom sign design that highlighted their Fort Collins roots, utilizing the Horsetooth Rock. We worked directly with the sign company to make sure every detail was thought through.

We wanted the website to highlight the beautiful work that Detailed Landscape produces. We sectioned off their work into 7 key portfolios that highlight their attention to detail.

The rebrand resulted in a clear, cohesive visual identity that strengthened the client’s presence across all platforms. The new logo, color palette and typography are now applied consistently, improving brand recognition.