WY Quality Counts

WYQC needed to reach families, providers, and educators statewide with one consistent voice — funding professional development for childcare providers, building resources families could actually use at home, and turning everyday moments into learning opportunities. Whether you're a parent, caregiver, or educator, WYQC needed to feel like a resource you could turn to at any stage.

By creating custom printable resources, WYQC could distribute important tips, tricks, and facts to both educators and parents. These resources could then be broken down even further for social media and platform use. Bright colors and a willingness to 'color outside the lines' helped promote the fun and engaging brand that people came to know and trust. Each resource revolved around highlighting WYQC's four key Domains of Development: Communication, Curious Minds, Sense of Self & Relationships, and Strong & Healthy Bodies.

In addition to the downloadable resources, we created numerous printable activities for parents and providers to print off and enjoy with their kids. These activities ranged from STEM activities, art projects, outdoor adventures, and so much more.

Starting kindergarten is a milestone families start preparing for long before the first day. I helped design the Kindergarten Transition Toolkit, broken into four versions — a Full Toolkit, a Family Toolkit, an Educator Toolkit, and a Communities Toolkit — so each audience could find exactly what applied to them. The full package was also translated into Spanish to reach as many Wyoming families as possible.

In partnership with WREN Magazine, WYQC produced numerous full-page advertisements that were usually placed as the key back-page ad.  These would have tips and tricks, informational material, and even activities to try with your loved ones. In addition, we would highlight a new printable activity that was specific to the WREN audience and would take them to their own landing page.

During Linden’s tenure with WYQC, we created two unique characters called Chuck and Pepper. An entire children’s book, puppets, and an informational guide were made based on these characters. In addition to these assets, the Chuck and Pepper’s Explorers Club was born. This club utilized these characters to create activities specifically to get kids out into nature and explore the beautiful outdoors of Wyoming. This also used graphics of Chuck and Pepper interacting with kids in the real world to help stimulate the imagination of these characters as adventure guides.

WYQC was a vast network of resources for educators and parents. Literal hundreds of resources, activities, kits, guides, and developmental resources were created and distributed all across the state of Wyoming. Through the resources developed, we make sure quality learning and living practices were accessible to everyone in Wyoming.